Tuesday, June 10, 2025
The Scroll: Visual Storytelling That Clicks With Gen Z and Millennials
In the constantly moving universe of social media, the youngest generations aren’t just scrolling—they’re curating, reacting, and rejecting. Platforms like Instagram, TikTok, and even newer entrants like BeReal have evolved into visual storytelling arenas where a brand’s success hinges not just on what it says, but how it’s seen. Marketing to Gen Z and Millennials requires more than a snappy caption or polished product shot. These audiences crave something they can feel, remix, share, or even
