Meet our newest Member Spotlight! Each month, we feature one of our Chamber Members.
To apply for your spotlight, please fill out the form at the bottom of this page.
We asked Elizabeth Incrocci, with Elizabeth Ireland Photography, to tell us more about the company and about being a part of the Poway Chamber. For those looking for more information about Elizabeth Ireland Photography, Elizabeth can be reached directly at booking@elizabethirelandphoto.com or by phone at (858) 395-6273.
Tell us about your company.
At Elizabeth Ireland Photography, I specialize in capturing life’s most meaningful moments with heart, artistry, and intention. Based in San Diego, I offer family portraits, event coverage, and property photography that beautifully blend technical expertise with genuine storytelling. I believe photography is more than just taking pictures—it’s about preserving memories, celebrating milestones, and creating images that can be cherished for generations. From helping families feel comfortable and connected during portraits, to documenting the joy and energy of special events, I aim to deliver an experience that is stress-free, personalized, and deeply memorable. With a focus on authenticity, empathy, and connection, I guide my clients every step of the way—from wardrobe assistance and location planning to handcrafted albums and wall art that bring their memories to life. My goal is not only to provide timeless photographs but also to build lasting relationships, becoming the trusted photographer families can return to year after year. Whether you’re celebrating a milestone, gathering loved ones, or simply wanting to freeze time with the people who matter most, Elizabeth Ireland Photography is here to help you honor your story through images that will be treasured for a lifetime.
What made you decide to choose this field or industry?
My journey into photography began with a deep passion for capturing life’s fleeting moments—the laughter, the connections, the quiet in-betweens that tell a story all on their own. Growing up, I loved documenting memories for my family, and I quickly realized how powerful a single photograph can be in preserving the people and moments we hold closest to our hearts. That passion has grown into my life’s work. Today, I’m honored to help others freeze time in the same way—so families can look back years from now and not just see a moment, but feel it all over again. Photography isn’t just my career; it’s my calling, and I pour that love into every session I take on.
What is the most interesting part of your business?
The most interesting part of my business is the variety of stories I get to capture. One day I may be photographing a family playing and laughing together, the next I might be documenting the energy of a milestone event, creating branding images that bring someone’s vision to life, or showcasing the beauty of a property. Every session is different, which keeps my work exciting and meaningful.
What do you wish you knew starting out, or what would you have done differently?
I wish I had realized sooner how important it is to specialize and embrace the areas of photography that truly light me up—family, events, branding, and property. Early on, I tried to do everything, but narrowing my focus has allowed me to create a stronger client experience and build deeper connections.
What are you most proud of?
I’m proud of the trust I’ve built with clients across all areas of my work. Families come back year after year, business owners rely on me to elevate their brand, and real estate professionals trust me to present their properties beautifully. That trust, and the relationships that come with it, are what I’m most proud of.
Tell us something we would not know about you.
I first fell in love with photography as the “family historian,” always documenting gatherings and milestones. That passion has grown into a career where I now get to help other families, businesses, and communities preserve their own stories. And fun fact—I’ve also worked closely with nonprofits for over seven years, giving me the chance to use my skills to serve families facing life’s biggest challenges.
What keeps you inspired and motivated?
The impact of the images I create is what inspires me most. Seeing a family hang portraits in their home, a business use branding photos to grow their presence, or an agent proudly showcase a property makes me feel connected to their success and joy. Knowing my work makes a difference keeps me motivated to keep creating.
When and why did you join the Poway Chamber of Commerce?
I joined the Poway Chamber a month ago to connect with local families, businesses, and organizations in a more meaningful way. Because my work spans family, event, branding, and property photography, being part of a chamber that values community felt like the perfect fit.
What would you tell someone who is considering joining the Poway Chamber?
Joining the Chamber is an amazing way to grow both professionally and personally. It’s not just about exchanging business cards—it’s about building lasting relationships, sharing resources, and finding opportunities to support one another. No matter your industry, there’s value in being part of a community that wants to see you succeed.
What has been your favorite part of being a member of the Poway Chamber of Commerce?
My favorite part has been the connections I’ve made across different industries. I love that I can serve families, businesses, and real estate professionals while also learning from them and celebrating their successes. The sense of community within the Chamber has been such a highlight for me.
About The Member Spotlight
Members who fill out the form below will be put into a drawing to become our next member spotlight! Spotlighted members will be put into the Chamber Report eNewsletter, as well as featured on the homepage of our website!
Non-Profits: Fill out this Non-Profit Member Spotlight form which has been tailored to non-profit organizations!