The Ladder of Customer Loyalty

It is six times more expensive to acquire a new customer than to sell more products and services into your current customer base. The concept is to increase lifetime value by using the Ladder of Loyalty.



There are two aspects to increase the value of your marketing which in turn creates profits in your business. What are these two sides of marketing? In short, they are Acquisition Cost and Lifetime Value. The goal of Marketing in the business should be to reduce the Acquisition Cost and increase the Lifetime Value.



This program will provide you with tools and concepts to help increases sales with your current customers. During the course of the day you will acquire actual ?take-homes? and action items that can be implemented immediately in order to help better market your business.