AI Tools That Are Changing Marketing and Sales

AI Tools That Are Changing Marketing and Sales

Concept:
A non-technical session showing how businesses are using AI tools to improve marketing, sales, outreach, follow-up, and customer communication.

Core Message:
AI is not just a content tool. It can help businesses save time, stay visible, follow up faster, and create more sales opportunities.


Speaker: Reb Risty
Reb Risty is the founder and CEO of REBL Marketing and REBL Labs, where she helps business owners and their teams actually adopt AI, not just buy it. Reb spent 20+ years across corporate, startups, sales, and operations, and founded four businesses of her own before building REBL. She's the creator of the REBL Brand Foundation Framework, and she has trained hundreds of business owners, marketers, and executives to use AI in their marketing and sales. Speaking is where her energy lives.

Reb is known for making AI practical and approachable for non-technical audiences. In this session, she'll walk through how businesses are using AI today to save time, stay visible, follow up faster, and create more sales opportunities, from content and outreach to appointment setting and voice agents. Attendees will leave knowing with tools are worth their attention, where AI creates real value versus where it becomes a distraction, and clear next steps for their own business. No jargon, no hype, just what's working and how to start.

Attendees Will Learn:

• How businesses are using AI in marketing and sales today
• Which types of tools are worth paying attention to
• How AI can support content, business development, follow-up, and appointment setting
• How voice agents, AI assistants, and ?digital you? tools can support customer communication
• Where AI creates real value versus where it becomes a distraction

Example Use Cases:

• Content creation
• Business development outreach
• Lead follow-up
• Appointment setting
• AI voice agents
• Presentation and design tools
• CRM, email, and calendar workflows
• Digital assistants trained on a business owner?s voice and expertise

Benefits:

• See practical AI tools in action
• Understand where AI can save time and improve sales activity
• Get ideas for using AI without feeling overwhelmed
• Walk away with clear next steps for exploring AI in their own business

Best Format:
Presentation with examples and short demos.

Best Fit:
A broader Chamber audience of business owners, professionals, and students.